Research Feed
TTD: SaaS AI Survival V-Score — Infrastructure or Intermediation?
TTD survives AI. That was the question and the answer is yes. V-Score 2.79/5, AI augmentation score 4/5. The DSP is where AI gets deployed, not what AI replaces. Kokai delivers 26% better CPA, 94% better CTR vs prior version. Every "agentic advertising" product launched in 2025-2026 operates WITHIN